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Mar 24, 2019 @ 4:38 PM

Roland Ligtenberg (Housecall Pro) on Growth Strategies @ Founder.University

Roland Ligtenberg (Housecall Pro) on Growth Strategies @ Founder.University

On the latest episode of This Week in Startups, Co-founder & SVP Growth of Housecall Pro, Roland Ligtenberg, joins Founder.University to share growth hacking strategies on go-to-market, customer acquisition, marketing & sales channels from Seed through Series B.

Trust us; you don’t want to miss Roland’s presentation!

Favorite moments 🔥:
2:27 - Understanding your customers, components of the bullet, framework over tactics, and determining a metric for expected value.
11:19 - Early, midgame and long hunting strategies, the importance of payback over LTV/CAC, and betting with VC money.
18:37 - Housecall Pro investor deck: Series Seed.
25:18 - Housecall Pro investor deck: Series A.
28:35 - Housecall Pro investor deck: Series B.
31:28 - Housecall Pro investor deck: Series C.

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Show notes:
0:51 - Roland Ligtenberg, Co-Founder and SVP Growth & Innovation at Housecall Pro, introduces himself.

2:27 - Understanding your customers, components of the bullet, framework over tactics, and determining a metric for expected value.

9:19 - Jason thanks sponsor SendPro Online by Pitney Bowes. Try it FREE for 30 days and get a FREE 10-pound scale when you visit pb.com/twist.

11:19 - Early, midgame and long hunting strategies, the importance of payback over LTV/CAC, and betting with VC money.

18:37 - Housecall Pro investor deck: Series Seed.

23:37 - Jason thanks sponsor Segment. To see if you or a startup you know qualifies, check out segment.com/twist.

25:18 - Housecall Pro investor deck: Series A.

28:35 - Housecall Pro investor deck: Series B.

31:28 - Housecall Pro investor deck: Series C.

34:01 - Jason thanks sponsor Pendo. Visit www.pendo.io/TWIST to for two months of Pendo free.

36:01 - Q&A: Forum acquisition, connecting marketing strategy with product development, and the importance of thinking like your customers.

40:57 - Q&A: Raising a second seed, cutting down burn rate, note vs. equity, the process of determining channels that don’t work, and benchmarks to hit before pitching for Series A.

49:40 - Q&A: Tackling a marketplace through a channel perspective, measuring and capturing brand awareness, and building defensibility for your company.
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