Mar 24, 2022 @ 4:35 PM

📣 Giving newsletters a voice with Tom Kennedy

FROM: Newsletter@newslettercrew.com
TO: newsletters@abovo.co

📣 Giving newsletters a voice with Tom Kennedy

Happy Thursday! It's been fun getting to know more of you over the past few weeks as I research the newsletter ecosystem. Thanks for making the time and sharing your experiences! Hit reply if you're a content marketer or freelancer feeling up for a virtual coffee with me. - Esmé

In this newsletter

📣 Giving newsletters a voice with Tom Kennedy

➕ Recommended creator and crypto newsletters

📩 Another (great!) deliverability resource

📣 Giving newsletters a voice with Tom Kennedy

Last year we were at the fireside with newsletter-audio powerhouse Kinsey Grant arguing the merits and pitfalls of pivoting or supplementing newsletters with audio. It was hard to reach a definitive conclusion - so the conversation continues!

We spoke with Tom Kennedy who is building Waxbite as a way to help writers expand their brand ecosystem by giving a voice to their newsletters. In this interview he shared his entrepreneurial journey, unpacked the challenges of building a newsletter tool, and shared why he's hopeful about the future of audio.

Meet Tom

➕ Recommended creator and crypto newsletters

The creator economy and crypto continue to be hot categories! Here's a roundup of some of the newest, and best in our orbit. Reply to share yours or recommend a favourite!

For the creator economy
Master the Creator Economy by Daren Smith
High Signal by Pete Codes (who we once interviewed on our podcast)
Creator economy by Peter Yang

For crypto
The block crypto
This morning on chain
Cryptonat by Nat Eliason

📩 Another (great!) deliverability resource

I've been hearing you, deliverability is never not a challenge!

DMARC, DKIM, Logic, Spam filters, what now? If you're jus here to write good content it can get frustrating seeing that content not quite reach your hard earned subscribers. Figuring out exactly which deliverability issue is the cause sometime takes ninja levels of deliverability mastery. Luckily, we have Yanna Torry-Aspraki in our corner! She put together a guide starting from the basics and terminology of deliverabilty, to working through complex scenarios.

Read Yanna's guide

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