Feb 10, 2022 @ 5:02 PM

📈Lessons in growing a local news business

FROM: Newsletter@newslettercrew.com
TO: newsletters@abovo.co

📈Lessons in growing a local news business

Happy Thursday! Today I want to let independent newsletter writers in our community know that there could be $25k with your name on it. Remember that tonight is the application deadline for The Joel Gay Fellowship. It can't be said that the Crew doesn't have your back! - Esmé

In this newsletter

📈 Growing a local news business with Ryan Sneddon

🛠 Built by the Crew: Matthias Bohlen's bundling platform

❓ FAQ: Who sponsors newsletters?

📈 Growing a local news business

"Nobody cares how many subscribers you have if they aren’t opening. All I care about is engagement. " - Ryan Sneddon

In August 2020 Ryan Sneddon sent his newsletter to 61 people. Today he counts 9100 Naptown Scoop subscribers. Having paved his own path in the media landscape and we at Newsletter Crew wanted to learn more about his process and his plans for growth.

He got tactical with us on his growth plans for 2022 sharing numbers and the metrics he finds most useful. Reflecting on getting to 9100 subscribers he shed light on the challenges of getting discovered by readers and earning their trust.

Meet Ryan Sneddon in this exclusive interview with Newsletter Crew.

Read on our blog

🛠 Built by the Crew: News Bundler by Matthias Bohlen

Remember when we shared how acquiring other newsletters can be a strategy for growing your mailing list? What if the capital to do so is a constraint? How can you meet potential readers where they are and gain ownership of a relationship with them and get paid? These are the questions Newsletter Crew member Matthias Bohlen is asking and answering. His new platform News Bundler looks to help readers have one subscription for newsletters they like and more easily discover new ones.

Early Access to Newsbundler is open from Feb 12th!

This month we're shining the spotlight on our members. We love seeing newsletter people building solutions for newsletter people. Don't you? We encourage you tocheck out their work and share your feedback.

Have you built a tool or process that solves a newsletter publishing problem? Reply to this email to share with us and get spotlighted soon.

❓ FAQ: Who sponsors newsletters?

After our newsletter sponsorship survey, one of the questions we've most commonly received is: so who sponsors newsletters?

We didn't ask our survey participants that question actually! But we have found an answer for you. Our friendly neighbours at ERS compiled a list of the top 100 brands who ran sponsorships in 2021.

We'll also be sharing an update soon on what we learned from our own survey.

Join the Crew

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