Jan 27, 2022 @ 4:44 PM

📈Biz model talk: separating ads from subs

FROM: Newsletter@newslettercrew.com
TO: newsletters@abovo.co

📈Biz model talk: separating ads from subs

In terms of what you care about this year, the top three buckets that you've shared with me are:
- improving your newsletter operations
- creative ways of growing your subscription base
- meeting your peers. Publishing doesn't have to be lonely!

So that's exactly what's coming up for events this year. Keep an eye on your inbox for our calendar of free, public events and exclusive community programs. - Esmé, Community Manager.

In this newsletter

📈 Business models for newsletters with William Knight

📰 Recently in the newsletter ecosystem

📚 Recommended reads

📈 Business models for newsletters with William Knight

"People don’t maximize their content enough. They just put it into newsletters. But are there other revenue streams you could consider?" - William Knight

William Knight is a founder of not just one newsletter business but two: Industry Slice, which publishes ad-supported newsletters across dozens of verticals, and Early Morning Media, which offers subscription newsletters for business intelligence.

Together, Industry Slice and Early Morning Media reach nearly 250,000 daily readers. Both are based in the UK. Knight has been operating these businesses since 2011, bringing a decade’s worth of experience to today’s newsletter boom. Speaking with the Crew, he shares his insights on the different business models and why he chose to separate them, and explores other revenue streams.

Read the interview on our blog

Recently in the newsletter ecosystem

Did you know? You can find sponsors and let them find you on Paved. Join here!

The bird (app) and the bee (app)
Beehiiv just rolled out Pollinate, a free feature that hooks Twitter’s embedded sign up with ESPs like Ghost, Mailchimp, Convert Kit, and more so that you can convert your Twitter traffic to your newsletter. Try it out.
Taking tips?
Swapstack just launched a new monetization feature called Tip Jar. It lets you collect tips or "pay as you wish" support from your readers. If you use BuyMeACoffee, the functionality is very similar (but its free!) Check the feature out on Product Hunt.

📚 Recommended reads

A spotlight on newsletter issues I've enjoyed recently and think you might too.

CJ Chilvers distils over three decades of learnings from publishing personal projects and corporate newsletters. There are plenty of laughs, aha moments, and hmms. Read 35 Lessons from 35 Years of Newsletter Publishing.

Remember our bootcamp session on audio with Kinsey Grant last year? Continue the conversation with the latest issue of Marketing Junto: Is podcasting the new busking? By a new member of the Crew, Seth Goldstein!

David Elikwu shares what he learned from his 8 year streak of NaNoWriMo and analyzes what is the right measuring stick, and how to forget about outcomes. Read A Glass Half Full from The Knowledge newsletter.

Take it from Tim

It takes more than great writing these days.

Join the Crew

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