From building a community to sharing your thoughts with like-minded readers, writing a newsletter can be a rewarding endeavor. However, it takes significant time and energy and it can be hard to deliver high-quality content if you can’t cover your costs.
Sponsorships are a great way to generate revenue for your newsletter while continuing to deliver value to your subscribers. So let’s talk about how newsletter sponsorships work, how they compare to other monetization strategies and how you can start running your own sponsorships as part of your revenue model.
A good newsletter exit strategy is hard to find. Delia Cai from Vanity Fair writes:
In the wake of the Summer of Substack, the novelty of launching a newsletter where readers pay directly for your work has given way to the reality of, well, keeping that newsletter up. And keeping those readers happy. And finding new ones when, inevitably, some of those readers decide they’re kind of over you (nicely termed as “churn”). Inevitably, a writer freed from the constraints of pesky editors and SEO dictates must become a writer and a one-person P.R./circulation/audience-development strategist all at once.
That it's hard to be a one-person-band will be all too familiar. Delia spoke with writers about writing solo vs in a team, signals for when to carry on and when to quit, and the different exit strategies they have considered or used. Read it on Vanity Fair.
â›´ Not jumping ship?
If all that it takes to run a successful newsletter isn't scaring you off, you belong in the Crew. Whilst doing it all is hard, you don't have to do it alone.
There are 200+ writers like you figuring out growth, monetization, and operations together in our private community. We're currently accepting Founding Members. Enjoy $25 month every month whilst still accessing all the usual benefits of being in the Crew.
You'll be first to get the report which will include pricing benchmarks, a case study, and analyses of the strategies creators like you are succeeding with. The report will be ready later this year and we cannot wait to share it with you!