See any familiar faces? We're so excited to be rolling out bootcamps at Newsletter Crew this Fall. We'll be learning about growing your audience and newsletter monetization from inspiring speakers from the newsletter ecosystem at Morning Brew, Swapstack, Ghost, Smooth Ops, Beehiv and more. Registration opens next week. 

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At first, the 1440 newsletter started with 78 subscribers, just the friends and family of Tim Huelskamp and his co-founder. Today, 1440 Media has over 750,000 subscribers with an open rate above 50 percent. 

How did they do it? In this editorial interview, Huelskamp shares his advice for entrepreneurs starting their own newsletter businesses, and the strategies the 1440 team used to build the company.

"The way this business model works, at its core, is with pretty simple unit economics. It’s a question of how expensive is it to acquire a customer, and then how much can you monetize from them every day...

Consumers have tons of choices: There are millions of newsletters, the NYT has free newsletters, there are hundreds of shows to watch. They have plenty of options. So how do you create the best experience possible so when they see your newsletter in their inbox, they open it? Without that consistent retention, the business model doesn’t work.”

We want to spotlight more of our members and readers. Tell Esmé 
more about your newsletter. We love interviewing and learning from you!