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Aug 19, 2021 @ 9:44 PM

📉Yaro's exercise for re-engaging your inactive subscribers

📉Yaro's exercise for re-engaging your inactive subscribers

The Summer Slowdown is real


Maintaining your usual open rates and subscriber growth can be a challenge over the summer months as we all spend less time on our devices and more time outside. Couple that with pandemic restrictions easing and you find there have been better days for newsletter people. In our Discord, members shared that they have seen great recovery via list cleaning. But if you're not quite ready to cut subscribers off, it's a great time to dip into the Newsletter Crew blog archives.

Revisit Yaro's practical guide to re-engaging inactive subscribers in 2 straightforward steps.
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Trends in Tech & Media:

  • 🐤 What if you could funnel your Twitter following straight to your mailing list? That is the question. Figuring out how to rank or eliminate the competing links in your bio might just be a thing of the past. Revue just rolled out a new feature that allows a subset of your Twitter followers to subscribe to your list with one button. 
     
  • 💰Facebook is making a $5 million newsletter recruitment push. 25 local journalists are part of a multi-year deal to pad out Bulletin - it's recently launched newsletter subscription service looking to compete with Substack. Facebook means business, and is looking to bring its writer count up to 100 by fall reports Reuters Technology.
     
  • 📰 NYT has a not-so-secret newsletter project. In case you missed it last week: the NYT released a secret memo about a "newsletter project" with big hires Jay Caspian King and Peter Coy heading up the initiative. A third of NYT's newsletters will soon be paywalled after hitting the 8 million subscriber mark and 20 years since the first newsletter was published. 

Recent Wins In The Community

 Shout out this week to Falak Sher who quite literally built a solution when Matt B shared some challenges he was facing on monetization. Support and be supported by other newsletter whizzes. Join our community. 
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Interesting Articles:

Newsletters to read:

  • Numlock News. Numlock highlights the fascinating numbers that are buried in the news. Subscribe.
     
  • Raisin Bread. Raisin Bread is a weekly marketing newsletter. Every week, we interview the world's best marketers, then share their insights — along with news, trends, and tips — to give marketers an edge in their careers. Subscribe.
     
  • The Profile. The Profile studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more. Everyone has a story, and we can all learn a lesson or two from the world's most successful. Subscribe.
     
  • The Publish Press. Get the 3 biggest stories from the creator economy delivered free to your inbox every Tuesday and Friday. Subscribe.
     
  • Medialyte. A pseudo-serious newsletter that explores the innovators, innovations, and reasons for optimism in the media industry. Subscribe.
     
  • Reboot. Reboot is a publication and community for technologists charting a more conscious role in the world. Every week, we share a book review or an essay by a Reboot community member, plus a few links that sparked joy and thought. Subscribe.
     
  • Chips + Dip. Chips + Dips is a newsletter living at the intersection of ecomm, tech, and branding. Chips are small news bites. Dips are deeper dives. Subscribe
     
  • (Un)real. (un)real is an exploration of the future and what’s possible when real and digital life converge … IRL + URL = ? Subscribe.
     
  • The Half Marathoner. The Half Marathoner is a newsletter written by Terrell Johnson, the founder and editor-in-chief of Half Marathon Guide, plus Carissa Liebowitz and Hollie Sick, a pair of highly experienced runners who share everything they know about how to become a better runner. Subscribe.
     
  • Fintech Today. Fintech Today is a newsletter on what's newsworthy and noteworthy in the fintech space, written by Ian Kar and Julie Verhage. Subscribe.
Want to learn more about launching and scaling your own newsletter?

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