͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
[ Logo for "the Current" news, with tagline "News from the open internet." The text "the Current" is in large, italic blue font, with "the" above "Current". ] [[https://www.thecurrent.com?utm_source=marketo&utm_medium=email&utm_campaign=namer_multi_tc_genc&utm_content=gen_genpop]]
|
[ Logo for "the Current" news, with tagline "News from the open internet." The text "the Current" is in large, italic blue font, with "the" above "Current". ] [[https://www.thecurrent.com?utm_source=marketo&utm_medium=email&utm_campaign=namer_multi_tc_genc&utm_content=gen_genpop]]
|
|
|
Life hits fast. Netflix has backed out of buying Warner Bros. and HBO, leaving Paramount as the apparent victor for all of Warner Bros. Discovery. What could the combined entity’s streaming strength look like? According to Reelgood, a streaming discovery platform, Paramount+ and HBO Max’s merged catalogs would exceed Netflix’s in total content hours by 12% despite having fewer titles, buoyed by their TV libraries.
Chris Brooklier looked at additional stats that will define a potential Paramount-WBD merger. By the way, Chris is at RampUp in San Francisco. Look for his coverage at TheCurrent.com and scroll down for a preview of what he's hearing.
We will also be at Possible in Miami next month and are offering a 30% discount code to register here: MAPR000001ZRH. If you signed up for the newsletter simply to claim your code, please do me a favor and keep reading.
Later in this edition: Star CMO Valeria Balaro explores how the CMO role is changing into a data-driven architect.
Let’s jump in…
|
|
|
[ Bull following a cursor along an upward trending line. ] [[https://www.thecurrent.com/marketing-strategy-wall-street-ad-tech-dashboards?utm_source=marketo&utm_medium=email&utm_campaign=namer_multi_tc_genc&utm_content=gen_genpop]]
|
|
|
Illustration by Robyn Phelps / Shutterstock / The Current
|
|
|
Campaign optimization is giving way to market intelligence: Private equity firms are increasingly using ad tech data to evaluate companies. What does that mean for marketers?
|
|
|
|
|
|
|
Roughly 210 million. 13.7%. $110 billion. You will just have to read the story to find out what those numbers mean.
|
|
|
|
|
In a deal with Apple, Netflix will stream a Formula 1 race for the first time this year. Does it set the stage for grander sports plays or suggest its current strategy is working just fine?
|
|
|
|
|
Experts say that AI adoption is accelerating fastest in the measurement stage, as buyers use LLMs to make sense of fragmented data sources.
|
|
|
[ Alarm clock with AI-sparkle hands going off and ringing ] [[https://www.thecurrent.com/opinion-valeria-balaro-cmo-star-cmo-ai-reality?utm_source=marketo&utm_medium=email&utm_campaign=namer_multi_tc_genc&utm_content=gen_genpop]]
|
|
|
Illustration by Robyn Phelps / Shutterstock / The Current
|
“The [CMO] role expands from brand steward to architect of commercial intelligence, who connects data inputs to revenue outputs and ensures that AI-driven systems align with business objectives.”
— Valeria Balaro, CMO, Star
|
|
|
|
|
|
|
“If measurement investment doesn’t inform where budget should be reallocated across channels, unlock creative freedom by virtue of understanding and automating fundamentals or inspire change based on insight — you’re doing it wrong.”
— Kellyn Christmas, Vice President, Platforms Media, Circana
|
|
|
|
|
“Walled gardens see fragments. And then that fragmented data creates fragmented decisions. And fragmented decisions create inefficient spend.”
— Lauren Griewski, Head of Chase Media Solutions, JPMorganChase (heard at RampUp)
|
|
|
|
|
[ "the Current" logo in blue text, with "the" above and smaller than "Current". ] [[https://www.thecurrent.com/?utm_source=marketo&utm_medium=email&utm_campaign=namer_multi_tc_genc&utm_content=gen_genpop]]
|
|
|
|
|
|
|
|
|
|
If you no longer wish to receive these emails, click on the following link: Unsubscribe
RE:
RE ALL:
FWD:
