Abovo42 Corporation & Meta42 Announces Derek Potter as VP of Growth :-)

Wednesday, January 8, 2020

Baltimore, MD

Abovo42 Corporation – the Patented and leading “Social Email” consumer technology – and Meta42 announces today that Derek Potter will be joining the Management Team as VP of Growth.

With an extensive background in performance marketing, online user acquisition, and the management of hundreds of millions of dollars in media buys for brands/advertisers, Derek joins Abovo42 Corporation & Meta42 following 12+ years at Internet/Tech/Media companies such as Advertising.com, AOL, DoublePositive, and most recently at Cloud Control Media where he served as Chief Media Officer. Derek also completed his PhD in Personal Finance in 2019.

“In our first four years of online user acquisition we focused on free, organic, and partnership channels, which was a blessing but we have reached a stage where we require a seasoned paid media executive to continue the growth trajectory,” said Sean Fenlon, Founder/CEO of Abovo42 Corporation & Meta42. “Expanding our management team with a focus on first-party user acquisition growth is the right strategy and having the opportunity to work shoulder-to-shoulder again with Derek Potter is beyond exciting. We know that Derek can help us drive 100% user- and revenue-growth for many years to come.”

About Abovo42 Corporation

ABOVO.co is a free “Social Email” consumer technology that allows any Internet user to Post, Publish and Share content online simply by sending an Email. Any Email sent or forwarded to POST@abovo.co is instantly transformed into a web page published on the public Internet, and the sender instantly receives a link to the page they created. There is no app to install, no sign-ups/registrations, or the need to learn anything new beyond what most users do countless times every day – simply send an Email. The two primary use cases of the patented ABOVO technology include ABOVO POSTS and ABOVO GROUPS. ABOVO POSTS is like a super-simple blog for a user’s Email. ABOVO GROUPS are online communities gathered around a shared topic of interest (similar to Subreddits on Reddit.com) but are created, participated-in, and moderated all via Email. ABOVO uses its wholly-owned subsidiary Meta42 to monetize Email traffic/clicks and uses an ad-supported business model similar to Twitter and Pinterest.

About Meta42

Meta42 is a data-driven online marketing company based in Baltimore, MD founded by online marketing veteran and serial entrepreneur Sean Fenlon. With an emphasis on analytics and via a unique database of absolute identity, Meta42 can deliver results to brands, advertisers, marketers, and lead buyers through thoughtful and programmatic campaigns. It's all about the people.