Dear readers,

I’m excited to announce that applications are now open for the Reforge Fall 2020 Career Accelerator Programs. In addition to our Cross-Functional Growth programs, we have two brand new programs exclusively for PMs and Marketers.

Apply to Reforge

Longtime readers already know that Reforge programs are created and hosted by the top executives from the world’s fastest growing companies. People like:

• Brian Balfour: ex-VP of Growth @ Hubspot

• Elena Verna: ex-SVP Growth @ SurveyMonkey

• Fareed Mosavat: ex-Director of Product @ Slack

• Bangaly Kaba: ex-Head of Growth @ Instagram

• Casey Winters: Chief Product Officer @Eventbrite

• Shaun Clowes: SVP Product @ Mulesoft

• Kevin Kwok: ex-Investor @ Greylock

• Dan Hockenmaier: ex-Growth @ Thumbtack

• Adam Grenier: ex-Head of Growth Marketing @Uber

Each week, participants attend live events with Reforge Executives-In-Residence who lead case study discussions and directly answer your questions. No other programs have tech leaders with as much experience and insight as the Reforge EIRs.

These intensive 6-week programs are designed for experienced Product Managers, Marketers, Engineers, Data Analysts, and Designers in both B2B and B2C companies. All programs are part-time, and the weekly sessions are live-streamed so you can join from anywhere in the world.

Over the past 4 years, 5,000+ people have taken Reforge programs and used their learnings to drive results at companies like Instagram, LinkedIn, Dropbox, HubSpot, Airbnb, Uber, Slack, Google, Amazon, Spotify, The New York Times, Tinder, Peloton, Nike, and many more. 

I’ve worked closely with Brian Balfour (former VP Growth at HubSpot, now CEO at Reforge) to develop and host Reforge programs. Participants learn which problems really matter, how to solve them, and gain confidence that they are on the right path to generating transformative results at their companies.

Fall programs run from September 14th - October 30th, 2020. Here’s the line-up: 

NEW PRODUCT & MARKETING PROGRAMS

These new programs are designed to help PMs and Marketers step into leadership roles, take on more responsibility, and further increase their impact.

• Marketing Strategy helps Marketers level up from optimizing a single channel to driving scalable and effective acquisition across multiple channels. Recommended for Marketers who are leading, or preparing to lead, an acquisition team. Apply

• Product Strategy teaches frameworks for building, communicating, and executing a product strategy spanning multiple types of product work. Increase your influence, solve strategic problems, and gain confidence as a product leader. Recommended for Sr PMs and above. Apply

CROSS-FUNCTIONAL GROWTH PROGRAMS

• Growth Series - The most comprehensive overview available anywhere on how tech companies grow. You will learn the systems and frameworks that form the foundation of any successful career in growth. If you are newer to growth as an individual or as an organization, Growth Series will get you up to speed quickly and confidently. Apply

• Retention + Engagement Deep Dive - Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In Retention and Engagement Deep Dive, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users. Apply

• Experimentation + Testing Deep Dive goes far beyond A/B tests. It examines creating a “culture of experimentation” and how to run a high-velocity system that generates more winning tests. Take this one if you already have solid experience in growth and want to build a world-class experimentation system. Apply

• Monetization + Pricing Deep Dive - Those who drive revenue tend to lead companies.Learn to measure, test, and drive increased monetization at your company. This program covers building monetization strategies, getting buy-in, and what systems to implement to drive ongoing revenue growth. Apply

• Advanced Growth Strategy explores many growth strategies and teaches a system for creating compounding growth. You'll break down your company’s current growth loops, identify their constraints, and select methods to unlock new growth. It’s recommended for emerging leaders on a Director or VP career track. Apply

No matter which program you choose, all of them are designed to accelerate your learning and help you do your best work now. 

Applications are open until 8/7, and they are reviewed on a first-come, first-served basis.

Apply to Reforge

Hope to see you in the Reforge community!

Andrew