Dear readers, 

Just a reminder that the last day to submit your Reforge application is tomorrow 2/21. The team has received over 5,000 applications from companies like Google, Facebook, Airbnb, LinkedIn, Amazon, Credit Karma, and many more — it's shaping up to be a great group. 

Get your application in now. Otherwise, the next programs aren’t available until Fall, 2020. 

Apply to Reforge (Takes ~5 minutes)

You’ll tap into the world’s leading growth minds via real case studies from companies like Slack, Uber, Pinterest, LinkedIn, Hubspot, Facebook, Atlassian, Box, StitchFix, Calm, and more. 

Past program speakers have included: 

• Fareed Mosavat, ex-Growth @ Slack (now EIR at Reforge)
• Bangaly Kaba, ex-Head of Growth @ Instagram (now EIR at Reforge)
• Elena Verna, ex-SVP of Growth @ SurveyMonkey (now EIR at Reforge)
• Ken Rudin, Head of Growth, Search @ Google
• Dun Wang, CPO at Calm
• Ravi Mehta, CPO at Tinder
• Josh Lu, ex-Sr. Director, PM at Zynga
• Frost Li, ex-Head of Growth at Wish
• Guillaume Cabane, ex-VP Growth at Drift
• Matt Plotke, ex-Head of Growth at Stripe
• Joanna Lord, CMO at Skyscanner
• Gina Gotthilf, ex-VP of Marketing at Duolingo
• Kieran Flanagan, VP Growth/Marketing at HubSpot
• Nick Soman, CEO at Decent
• Nate Moch, VP Product at Zillow
• Simon Tisminezky, EVP Growth at Ipsy
• Georgina Hill, ex-VP Growth at Square
• Melissa Tan, ex-VP Product at Ro

The Reforge community is one of the strongest professional networks in the tech industry. You’ll be in class with people from Google, LinkedIn, Facebook, Dropbox, Airbnb, Evernote, Nike, IBM, HubSpot, Drift, and many many more. And Reforge Alumni now lead some of the most successful companies anywhere. 

To see what alumni have to say about their Reforge experience, you can read reviews here.

Apply to Reforge

Spring programs run from March 23rd - May 8th, 2020. Here’s the line-up: 

• Experimentation + Testing Deep Dive goes far beyond A/B tests. It examines creating a “culture of experimentation” and how to run a high-velocity system that generates more winning tests. Take this one if you already have solid experience in growth and want to build a world-class experimentation system. Apply

• Monetization + Pricing Deep Dive provides a system for measuring, testing, and driving revenue increases at your company. Take this course to learn how to develop monetization strategies, how to get buy-in, and what systems to implement to drive ongoing revenue growth. Apply

• Growth Series provides an overview of all the major topics in growth. This usually is the best program to start your Reforge experience. If you want a broad understanding of growth, then I’d suggest the Growth Series. Apply

• Retention + Engagement Deep Dive is a detailed exploration of everything specific to retention. You’ll breakdown the elements of retention (activation, engagement, churn, and resurrection) and cover the strategies to improve each component. If you currently own an engagement or retention metric, this is the program for you. Apply

• Advanced Growth Strategy explores many growth strategies and teaches a system for creating compounding growth. You'll break down your company’s current growth loops, identify their constraints, and select methods to unlock new growth. It’s recommended for emerging leaders on a Director or VP career track. Apply

Full program FAQ below. 

You don’t need to be in the Bay Area to attend. The programs were designed to accommodate participants in any location. About 50% of previous program participants have attended from locations outside of the SF Bay Area (London, Sydney, São Paulo, Bangalore, Mexico City, lots more).

Apply to Reforge (Takes ~5 minutes)

If you're considering joining, I'd love to see you there!

Andrew 

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Programs FAQ: What you’ll learn, program outlines, who should apply. 

Experimentation + Testing Deep Dive

Experimentation + Testing Deep Dive assumes that you have basic knowledge of A/B tests and have run at least some (if you haven’t that’s okay). But there is a huge difference between running ad hoc A/B tests and installing a robust process that starts with strategy, gets buy-in from stakeholders, prioritizes efforts, correctly analyzes results, and communicates learnings. Fareed Mosavat co-hosts and will discuss how he implemented the testing system at Slack. 

Program outline 

• Experimentation as a Strategic Tool

• Identifying Strategic Opportunities

• Solution Ideation

• Testing

• Analyzing Test Results

• Productizing Successful Tests

• Managing and Experimentation Program

Experimentation + Testing Deep Dive is designed for Product Managers, Marketers, Designers, and Engineering Managers working on Growth in both B2B and B2C companies who want to become experts at experimentation. Data Scientists and Analytics professionals will benefit from better understanding how experimentation strategies operate within organizations and across teams.

Apply to the Experimentation + Testing Deep Dive

Monetization + Pricing Deep Dive

Monetization + Pricing Deep Dive provides a toolkit to analyze monetization so you’ll know when to shift strategies. You’ll have frameworks to identify, prioritize, and test pricing optimizations. And you’ll know what systems and processes to put in place to drive ongoing revenue growth. Elena Verna co-hosts and brings over a decade of experience in monetization, pricing, and revenue growth to Reforge.

Program Outline

• Understanding Monetization Inputs and Constraints

• Measuring Monetization

• Analyzing and Optimizing Monetization

• Monetization Strategy I - Pricing

• Monetization Strategy II - Model Shifts

• Implementing Monetization Strategies

Who should apply

Monetization + Pricing Deep Dive is designed for people in Product Management, Product Marketing, Finance, Design, and Business Operations who are actively working on monetization improvements. 

Apply to the Monetization + Pricing Deep Dive

The Growth Series

The Growth Series teaches the core elements of growth from acquisition and retention to user psychology and habit formation. This course does not cover tips, tricks, hacks, or tactics. Instead, it teaches proven, actionable frameworks from category-defining companies, so you can build a powerful growth engine for your company. Bangaly Kaba, former Head of Growth at Instagram, co-hosts.

Program Outline

• Retention + Engagement

• Acquisition Strategy

• Monetization

• Growth Models

• User Psychology

• Experiments

Who should apply

The Growth Series is designed for practitioners who already know the basics of growth and are ready to take on the bigger challenge of thinking about the entire picture to form a coherent and compelling strategy. We recommend the Growth Series for individual contributors and those working directly in Growth for the first time.

Apply to the Growth Series

Retention + Engagement Deep Dive

Retention + Engagement Deep Dive zooms in on one of the most important sub-topics of growth. Retention and engagement separates those companies in the top 1% of their category. Every improvement in retention improves acquisition, monetization, and virality. You’ll cover retention, activation, engagement, resurrection, and learn detailed, applicable strategies at every phase. Bangaly Kaba, former Head of Growth at Instagram, co-hosts.

Program outline

• Why retention is hard and getting harder

• Activation: Defining, Measuring, and Analyzing

• Activation Strategies

• Engagement: Defining, Measuring, and Analyzing

• Engagement Strategies

• Churn + Resurrection

Who should apply

Retention + Engagement Deep Dive is designed for growth practitioners who spend any time working on Activation, Retention Engagement, Churn Prevention or Resurrection. Past participants in Product Manager roles in particular have said this was essential for PMs and is the most applicable Reforge program yet.

Apply for the Retention + Engagement Deep Dive

About Advanced Growth Strategy

Advanced Growth Strategy focuses on creating growth that's compounding, focused, and adaptable. You'll break down your current growth loops, identify the constraints on growth, and select methods to unlock those growth loops. You'll learn to communicate, implement, and evolve this strategy over time, giving your business "growth tailwinds." Co-hosted by Fareed Mosavat, former Director of Growth @ Slack.

Program Outline

• Different Types of Growth Loops

• Understanding Your Current Growth Model

• Identifying Constraints and Points of Leverage

• Growth Loop Improvement Methods

• Implementing Your Growth Strategy

• Learning and Evolving

Who should apply

Advanced Growth Strategy is best suited for roles involved in defining and influencing the growth strategy of the company. That typically includes Sr PM to VP Product, Sr Marketer to VP Marketing, and others (strategy leads, engineers, executives, etc.) working on growth initiatives. Participants with at least 5 years of work experience and/or at least 3 years working on growth initiatives will get the most out of the program.

Apply for the Advanced Growth Strategy program

How to Apply

Every application is manually reviewed to make sure each participant is a good fit for their program. The application process is simple, and should only take a few minutes. The deadline to apply is February 21st. Apply to Reforge