Dear readers,

I’m excited to announce that applications for the Reforge Spring 2020 programs are now open.  

Apply to Reforge (Takes ~5 minutes)

Reforge is an opportunity to learn from top growth leaders of today’s fastest-growing companies. People like...

• Brian Balfour: ex-VP of Growth @ Hubspot

• Elena Verna: ex-SVP Growth @ SurveyMonkey

• Fareed Mosavat: ex-Director of Product @ Slack

• Bangaly Kaba: ex-Head of Growth @ Instagram

• Casey Winters: Chief Product Officer @Eventbrite

• Shaun Clowes: SVP Product @ Mulesoft

• Kevin Kwok: ex-Investor @ Greylock

• Dan Hockenmaier: Ex-Growth @ Thumbtack

• Patrick Campbell: CEO @ Profitwell

They are designed for experienced Product Managers, Marketers, Engineers, Data Analysts, and UX/Designers in both B2B and B2C companies. All programs are part-time, and the weekly sessions are live-streamed so you can join from anywhere in the world.

Over the past 4 years, 4,000+ people have taken Reforge programs and used their learnings to drive results at companies like Facebook, LinkedIn, Dropbox, HubSpot, Airbnb, Uber, Slack, Google, Amazon, Spotify, The New York Times, Tinder, Peloton, Nike, and many more. 

I’ve worked closely with Brian Balfour (former VP Growth at HubSpot, now CEO at Reforge) to develop and host Reforge programs. Every class combines case studies and frameworks from the fastest growing tech companies. 

Spring programs run from March 23rd - May 8th, 2020. Here’s the line-up: 

• Growth Series provides an overview of all the major topics in growth. This usually is the best program to start your Reforge experience. If you want a broad understanding of growth, then I’d suggest the Growth Series. Apply

• Retention + Engagement Deep Dive is a detailed exploration of everything specific to retention. You’ll breakdown the elements of retention (activation, engagement, churn, and resurrection) and cover the strategies to improve each component. If you currently own an engagement or retention metric, this is the program for you. Apply

• Experimentation + Testing Deep Dive goes far beyond A/B tests. It examines creating a “culture of experimentation” and how to run a high-velocity system that generates more winning tests. Take this one if you already have solid experience in growth and want to build a world-class experimentation system. Apply

• Monetization + Pricing Deep Dive provides a system for measuring, testing, and driving revenue increases at your company. Take this course to learn how to develop monetization strategies, how to get buy-in, and what systems to implement to drive ongoing revenue growth. Apply

• Advanced Growth Strategy explores many growth strategies and teaches a system for creating compounding growth. You'll break down your company’s current growth loops, identify their constraints, and select methods to unlock new growth. It’s recommended for emerging leaders on a Director or VP career track. Apply

If you want to apply, but aren’t sure which program is best for you - select ‘choose program for me’ in your application, and the Reforge staff will help you decide based on your current challenges. 

No matter which program you choose, all of them are designed to accelerate your learning and help you do your best work now. 

Applications are open until 2/21, and they are reviewed on a first-come, first-served basis.

Apply to Reforge (Takes ~5 minutes)

Hope to see you in the Reforge community!

Andrew