Just a reminder that the Reforge applications are currently open for this fall. I’m excited to be hosting these programs for growth practitioners with Brian Balfour and other industry leaders.

This is the last call for applications. If you’re interested in learning from top growth practitioners and advancing your career, make sure to complete your application.

As a Reforge co-host, I’m excited to meet everyone who has signed up so far and am hoping to meet more of you.

Last Call to Apply to Reforge

All programs are part-time, and run from September 11 through October 31. The programs are for experienced folks who are focused on growth and retention, and include lessons and examples straight from the leaders who've helped grow Google, Instagram, Slack, Stripe, Pinterest, LinkedIn, Dropbox, Atlassian, Eventbrite, SurveyMonkey, Zillow, Patreon, CreditKarma, ClassPass, Duolingo, SoFi, Wish, and many more.

Joining each week are some great speakers. Past speakers have included:

• Fareed Mosavat, Director of Product, Lifecycle at Slack
• Ken Rudin, Head of User Growth, Analytics at Google
• Brittany Bingham, VP Marketing, Growth at RaiseMe
• Frost Li, former Head of Growth at Wish
• Brian Rothenberg, former VP Growth and Marketing at Eventbrite
• Ravi Mehta, CPO at Tinder
• Dun Wang, CPO at Calm
• Barbra Gago, CMO at Miro
• Josh Lu, VP Commercial Leader at Blizzard Entertainment
• Bangaly Kaba, VP Product at Instacart
• Guillaume Cabane, former VP Growth at Drift
• Matt Plotke, Strategy Lead at Stripe
• Joanna Lord, CMO at Skyscanner
• Ludo Antonov, Head of Growth Engineering at Lyft
• Elena Verna, former SVP Growth at MalwareBytes
• Nate Moch, VP Product Teams at Zillow
• Simon Tisminezky, EVP Growth at Ipsy
• Andrew Silard, SVP Consumer Marketing at Grove Collaborative
• Aatif Awan, Former VP Growth, Data Products at LinkedIn
• Georgina Hill, VP Growth Ecommerce at Square
• Melissa Tan, VP Product at Ro

And more...

Today is the last call for applications. I hope you join us.

Apply to Reforge (Takes ~5 Minutes)

Thanks!

Andrew

P.S. The most common question I’ve gotten is - "Can I attend remotely?" The short answer is yes. More details in the short FAQ below.

Frequently Asked Questions

1. I'm not located in the San Francisco Bay Area, can I attend the program?

Yes. The programs were designed to accommodate participants in any location. About 50% of previous program participants have attended from locations outside of the SF Bay Area (London, Sydney, São Paulo, Bangalore, Mexico City, lots more).

All of the program material is online (access anytime) and our live weekly events have both an online version and an in-person version. The online and in-person versions are both structured exactly the same, including interactive group breakouts and meet-and-greet time.

2. Will this program be worth it?

Our programs are the only career development programs built and led by actual growth leaders. That includes myself, Brian Balfour (former VP Growth at HubSpot), Casey Winters (CPO at Eventbrite), Shaun Clowes (SVP Product at MuleSoft), and Kevin Kwok (former Investor at Greylock). Also included are featured growth leaders from companies including Google, Instagram, Slack, Stripe, Pinterest, LinkedIn, Dropbox, Atlassian, Eventbrite, SurveyMonkey, Zillow, Patreon, Credit Karma, ClassPass, Duolingo, SoFi, and many more.

And it’s the only program tested by 4,000+ alumni to accelerate growth at companies like Google, Facebook, Dropbox, Slack, Amazon, Airbnb, Evernote, SoundCloud, Nike, IBM, HubSpot, Drift, Coursera, Segment, and many more.

To see what alumni have to say about their Reforge experience, you can read more reviews here.

3. Which program should I apply to?

If you’re focusing on any retention initiatives, including activation, engagement, churn or resurrection, I recommend the Retention + Engagement Deep Dive (past Product Managers have said this was an essential program for PMs). You’ll cover everything needed to properly define, measure, segment, and analyze your retention, then dive into strategies to improve activation, engagement, and resurrection.

If you want a comprehensive and foundational course on Growth, join the Growth Series. The program includes topics such as Acquisition Strategy, Retention + Engagement, Monetization, User Psychology, Growth Models, Experimentation, and Defensibility.

If you have an advanced understanding of growth fundamentals, are in a leadership role, or have influence over your product roadmap, join the Advanced Growth Strategy program. We cover the system to build a growth strategy for your company that's compounding, focused, and adaptable. You'll break down your current growth loops, identify the constraints on growth, and select methods to unlock those growth loops. Finally, you'll learn to communicate, implement, and evolve this strategy over time.

If you're considering joining, I'd love to see you here!

See the Reforge application