Today I’m excited to announce that applications for the Reforge programs are now open.

These are growth programs with 4,000+ past participants who took their learnings back to companies like Facebook, LinkedIn, Dropbox, HubSpot, Airbnb, Uber, Slack, Google, Amazon, Spotify, The New York Times, Tesla, Tinder, Peloton, Nike, and many more.

The best part? All Reforge programs are part-time (no need to take time off work) and specifically designed for experienced Product Managers, Marketers, Engineers, Data Analysts, and UX/Designers in both B2B and B2C companies.

I’ve worked closely with Brian Balfour (former VP Growth at HubSpot, now CEO at Reforge) to develop and host the Reforge programs. Here are the three upcoming programs for the fall:

1) The Growth Series program, a comprehensive overview of the key topics in growth to tackle today’s growth challenges

2) The Retention + Engagement Deep Dive program, which looks at every aspect of retention including activation, engagement, resurrection, and churn

3) Advanced Growth Strategy, the latest program that helps practitioners build a growth strategy for your company that's compounding, focused, and adaptable

Apply to Reforge (Takes ~5 minutes)

Each Reforge program runs from September 11 to October 31. The last two seasons we sold out of seats and expect the same to happen this fall. I'm always thrilled to be involved, along with other contributors and hosts Casey Winters (CPO at Eventbrite), Shaun Clowes (SVP Product at MuleSoft) and Kevin Kwok (former investor at Greylock). I’ll be speaking, doing Q&A with guests, and co-hosting the events.

About the Reforge Programs

The programs are all invite-only, part-time programs. Each program requires a time commitment of 4 - 8 hours per week. They’re designed for Product Managers, Marketers, Engineers, Data Analysts, and UX/Designers in both B2B and B2C companies looking to accelerate growth in their companies and in their careers by developing a systematic approach to think about, act on, and solve growth problems.

In addition to the exclusive course material, each week you’ll hear from leaders in the industry through interviews, live talks, and case studies. In past programs leaders included:

• Fareed Mosavat, Growth at Slack
• Ken Rudin, Head of Growth, Search at Google
• Frost Li, Head of Growth at Wish
• Brian Rothenberg, VP Growth and Marketing at Eventbrite
• Ravi Mehta, Product Director at Facebook
• Dun Wang, CPO at Calm
• Barbra Gago, CMO at Miro
• Josh Lu, Sr. Director, PM at Zynga
• Merci Victoria Grace, former Head of Growth at Slack
• Guillaume Cabane, VP Growth at Drift
• Matt Plotke, Head of Growth at Stripe
• Joanna Lord, CMO at Skyscanner
• Gina Gotthilf, former Growth Lead at Duolingo
• Elena Verna, SVP Growth at MalwareBytes
• Kieran Flanagan, VP Growth/Marketing at HubSpot
• Nick Soman, CEO at Decent
• Nate Moch, VP Growth at Zillow
• Simon Tisminezky, Head of Growth at Ipsy
• Steve Dupree, Former VP Marketing at SoFi
• Georgina Hill, VP Growth Ecommerce at Square
• Melissa Tan, VP Product at Ro
• See the full list here

You’ll find more details about each program below:

About the Growth Series

What you’ll learn

The Growth Series is a comprehensive overview of the key topics in growth. The program is designed to help you accelerate growth of your product, company and your career by creating a prioritized list of retention strategies, building your quantitative growth model, and more.

Who should apply

The Growth Series is designed for practitioners who already know the basics of growth and are ready to take on the bigger challenge of thinking about the entire picture to form a coherent and compelling strategy. We recommend the Growth Series for individual contributors and/or those with less than a year working directly in Growth.

What past participants have said

“This is the most valuable material I've learned in my entire career. I already had high expectations for the program, and Reforge exceeded them.”

• Jason Lew, Director of Engineering, Growth Acquisition at Instacart

“It was great to get a holistic approach to the concept of growth, and how to operate as a business. The program does a good job at taking a step back, looking at things from a big picture, and then going deep. Now when I look at new products or companies, I can analyze them much more efficiently and am more aware of the strategies they are using. The Growth Series exceeded my expectations."

• Pooja Sahani, Business Intelligence Analyst, Simple Health

“The framework Reforge has created helps marketing and product folks visually organize how all activities fit into a company's growth strategy. The Growth Series takes a ton of information and compartmentalizes it in a way that makes things easy to take action on and communicate. Everything I've learned has been extremely actionable."

• Dom Garaventa, Paid Social Lead, Global Performance Media at Electronic Arts

Apply to the Growth Series

About the Retention + Engagement Deep Dive

What you’ll learn

The Retention + Engagement Deep Dive zooms in on one of the most important sub-topics of growth. Retention and engagement separates those companies in the top 1% of their category. Every improvement in retention improves acquisition, monetization, and virality. You’ll cover Retention, Activation, Engagement, Resurrection, and learn detailed, applicable strategies at every phase.

Who should apply

Retention + Engagement Deep Dive is designed for growth practitioners who spend any time working on Activation, Retention Engagement, Churn Prevention or Resurrection. Past participants in Product Manager roles in particular have said this was essential for PMs and is the most applicable Reforge program yet.

What past participants have said

"Reforge provides helpful frameworks for thinking about retention. It breaks down retention into phases and helps you take control of something that feels hard to change. The course gives you access to different perspectives and helps you learn strategies that would only have been passed on through mentorship otherwise."

• Kylie McCarthy, Director of CRM at Drizly

"Reforge provided a set of experts and a framework to give me the confidence to succeed in high impact areas like activation, engagement, and retention. The course material is extremely in-depth yet easy to learn and the weekly group sessions were consistently informative, engaging, and inspirational. The case studies gave us a great opportunity to apply the material, while also learning how experts went about solving the same thing. Hearing ideas from peers while also getting a look behind the curtain was just something I wouldn't be able to get anywhere else."

• Josh Kyrzyk, Product Marketing Manager at Jobber

“I think I can say the Retention Series was the most valuable education program I've ever been through. I left with a very concrete taxonomy surrounding the strategy of Retention that I can use to help get my entire team speaking the same language to avoid confusion and costly mistakes. I learned how to do a new set of analysis that shed light on which area of Retention I should focus in on (mainly early activation and segmenting retention cohorts to identify best acquisition targets for future). And most importantly, established a framework for how to prioritize activation, engagement and resurrection strategies, based on my analysis.”

• Dominic Coryell, Product Manager at Facebook

Apply for the Retention + Engagement Deep Dive

About Advanced Growth Strategy

What you’ll learn

The Advanced Growth Strategy program focuses on the system to build a growth strategy for your company that's compounding, focused, and adaptable. You'll break down your current growth loops, identify the constraints on growth, and select methods to unlock those growth loops. You'll learn to communicate, implement, and evolve this strategy over time, giving your business "growth tailwinds."

Who should apply

Advanced Growth Strategy is best suited for roles involved in defining and influencing the growth strategy of the company. That typically includes Sr PM to VP Product, Sr Marketer to VP Marketing, and others (strategy leads, engineers, executives, etc.) working on growth initiatives. Participants with at least 5 years of work experience and/or at least 3 years working on growth initiatives will get the most out of the program.

What past participants have said

“Reforge made me feel like I was in the right place at the right time. I enrolled into Reforge after stepping into my first Growth PM/Marketing role. Prior to that I had been a product lead primarily responsible for driving strategy, development and adoption of products for over 7+ years. Brian and team work extremely hard at ensuring each session is conducted in an impeccable manner. The case studies with the guests and all the material ensure that the attendees have exposure to powerful insights and suggestions you can incorporate into work right away.”

• Madhuri Shinde, Growth Marketer at Guidebook

"I started with high expectations of the program because I heard very positive feedback from colleagues who completed it. With the applicability of the growth principles to my work, the quality of guest speakers and the approachability and responsiveness of instructors, all my expectations were met. The program content is thoroughly educational and compelling, with useful frameworks, rigorous analysis, and real examples from high-growth companies. Hearing the guest speakers' challenges with growth was so enlightening and comforting given they're all quite accomplished. The real world case studies reinforced core loop concepts and the peer discussions helped me source ideas and apply them to my specific problems.”

• Milind Khandare, Sr. Marketing Manager at Intuit

“The Advanced Growth Strategy [program] is a great framework for building growth models and getting internal stakeholder buy-in to key concepts. The featured case studies are most valuable for me. They provide a great point of reference for my current work and role. The program is a great mix of coursework, guests and peer group discussion.”

• Jeff Roberto, VP Growth Marketing at PicsArt

Apply for the Advanced Growth Strategy program

Quick Summary

• Three concurrent programs that run from September 11 - October 31
• Growth Series is an overview of major topics in growth, including acquisition, monetization, quantitative models
• Retention + Engagement Deep Dive zooms in on retention and its subtopics, including onboarding, activation, resurrection
• Advanced Growth Strategy focuses on building a growth strategy for your company that's compounding, focused, and adaptable
• Deep, relevant, and Reforge exclusive coursework you’ll apply directly to your own products
• Video, audio, and in-person interviews with top growth leaders from Google, Instagram, LinkedIn, Zillow, Dropbox, SurveyMonkey, and more
• Weekly events to build a network of other top peers in growth

How to Apply

Every application is manually reviewed to make sure each participant is a good fit for their program. The application process is simple, and should only take a few minutes. The deadline to apply is Friday, August 16.

Apply to Reforge (Takes ~5 minutes)

If you’d like more details, you can find out more about the Growth Series here, the Retention + Engagement Deep Dive here, and Advanced Growth Strategy here, or email hello@reforge.com with any questions.

Hope to see you in the program.

Andrew