Just a reminder that the Reforge applications have opened, and I'm excited to be hosting these programs for growth practitioners again this spring with Brian Balfour and other industry leaders.

This is the last call for applications so if you haven't yet, make sure to complete your application.

As a Reforge co-host, I'm really excited to meet everyone who has signed up so far and hoping to meet more of you.

Last Call to Apply to Reforge

All programs are part-time, and start the week of April 10 and end on May 23 (total of 6 weeks). The programs are for experienced folks who are focused on growth and retention, and include lessons and examples straight from the leaders who've helped grow Google, Instagram, Slack, Stripe, Pinterest, LinkedIn, Dropbox, Atlassian, Eventbrite, SurveyMonkey, Zillow, Patreon, CreditKarma, ClassPass, Duolingo, SoFi, Wish, and many more.

Joining each week are some great speakers. Past speakers have included:

• Fareed Mosavat, Growth at Slack
• Ken Rudin, Head of Growth, Search at Google
• Frost Li, Head of Growth at Wish
• Brian Rothenberg, VP Growth and Marketing at Eventbrite
• Ravi Mehta, Product Director at Facebook
• Mike Duboe, formerly Head of Growth at Stitch Fix
• Barbra Gago, CMO at Realtimeboard
• Josh Lu, Sr. Director, PM at Zynga
• Merci Victoria Grace, formerly Head of Growth at Slack
• Guillaume Cabane, VP Growth at Drift
• Matt Plotke, Head of Growth at Stripe
• Joanna Lord, CMO at ClassPass
• Gina Gotthilf, ex-Growth Lead at Duolingo
• Elena Verna, SVP Growth at MalwareBytes
• Kieran Flanagan, VP Growth/Marketing at HubSpot
• Nick Soman, CEO at Decent
• Nate Moch, VP Growth at Zillow
• Simon Tisminezky, Head of Growth at Ipsy
• Steve Dupree, Former VP Marketing at SoFi
• Georgina Hill, VP Growth Ecommerce at Square

And more...

Today is the last call for applications. I hope you can join us.

Apply to Reforge (Takes ~5 Minutes)

Thanks!

Andrew

P.S. The most common question I've gotten is - "Can I attend remotely?" The short answer is yes. More details in the short FAQ below.

Frequently Asked Questions

1. I'm not located in the San Francisco Bay Area, can I attend the program?

Yes, the programs were designed to accommodate participants in any location. 40% to 50% of previous program participants have attended from locations outside of the SF Bay Area (London, Sydney, São Paulo, Bangalore, Mexico City, lots more).

All of the program material is online (access anytime) and our live weekly events have both an online version and an in-person version. The online and in-person versions are both structured exactly the same, including interactive small group breakouts and meet-and-greet time.

2. Will this program be worth it?

This is a good question. A lot of educational programs make big promises and then under deliver.

Our programs are the only career development programs built and led by actual growth leaders. That includes myself, Brian Balfour (formerly VP Growth at HubSpot), Casey Winters (formerly Pinterest, Grubhub), Shaun Clowes (VP Product at Metromile), and Kevin Kwok (former Investor at Greylock). As well as featured growth leaders from companies including Google, Instagram, Slack, Stripe, Pinterest, LinkedIn, Dropbox, Atlassian, Eventbrite, SurveyMonkey, Zillow, Patreon, Credit Karma, ClassPass, Duolingo, SoFi, and many more.

And it's the only program tested by 3,000+ alumni to accelerate growth at companies like Google, Facebook, Dropbox, Slack, Amazon, Airbnb, Evernote, SoundCloud, Nike, IBM, HubSpot, Drift, Coursera, Segment, and many more.

The reason that our alumni are so successful is that we focus on application, not memorization. Reforge alumni say being able to put the lessons to use and have impact is what they love most about the programs (the average alumni rating is a 9 out of 10).

Stacy French, Growth Marketing Lead at YouTube said about the Retention + Engagement Deep Dive:

"The frameworks learned in the Reforge Retention + Engagement program, as well as the networking with other growth professionals was invaluable to my team and me. We have since implemented many of the processes and learnings into our team's culture.

I would highly recommend this program even to those whose companies are sophisticated when it comes to growth -- the Reforge Retention program is now part of onboarding for anyone who joins my team."

To see what alumni have to say about their Reforge experience, you can read more reviews here.

3. Do I focus on Retention, Advanced Growth Strategy, or Growth?

If you're focusing on any retention initiatives, including activation, engagement, churn or resurrection, I recommend the Retention + Engagement Deep Dive. You'll cover everything needed to properly define, measure, segment, and analyze your retention, then dive into strategies to improve activation, engagement, and resurrection.

If you have an advanced understanding of growth fundamentals or already finished the Growth Series and want to better understand the loops and systems that drive growth for your product or company, join Advanced Growth Strategy.

If you want a comprehensive and foundational course on Growth, join the Growth Series. The program includes topics such as Acquisition Strategy, Retention + Engagement, Monetization, User Psychology, Growth Models, Experimentation, and Defensibility.

If you're considering joining, I'd love to see you here!

See the Reforge application